How to Use Synthesia: AI Video Creation Guide 2026

Updated June 2026 · 8 min read

Synthesia creates professional talking-head videos from text scripts using AI avatars. No camera, no recording, no editing experience needed. This guide covers setup to your first published video.

💰 Pricing

Starter plan: $22/month for 10 minutes of video/month. Creator: $67/month for 30 minutes. Enterprise for larger teams.

🚀 How to Get Started

Create an account

Go to synthesia.io and start a free trial. The trial lets you create a short video to test the quality.

Choose an avatar

Browse the avatar library — 160+ options including diverse ethnicities, ages, and professional styles. Pick one that fits your brand or content.

Write your script

Type your script directly into the editor. Synthesia reads exactly what you write, so write for speech: short sentences, natural pauses, no complex punctuation.

Add slides and media

Add branded backgrounds, upload your logo, include screen recordings or images alongside the avatar. Build a full presentation-style video.

Select language and voice

Synthesia supports 120+ languages. Change the avatar's language and it speaks fluently — the same avatar can present in English, Spanish, French, and more.

💡 Pro Tips

Use SSML for pauses Add in your script to insert a 1-second pause. Controls the pacing of your video without re-recording anything.

Create a custom avatar Enterprise plans allow custom avatar creation — a digital twin trained on 2-3 hours of your own video. Professional consistency across all your content.

Repurpose for multiple languages Create the video once in English, then duplicate and switch to Spanish, French, German — same content, same quality, multiple languages from one script.

❓ FAQ

Is Synthesia worth the price?

For businesses producing regular training or product videos: yes. Replacing a single studio day ($500-2000) pays for months of subscription.

How realistic do Synthesia avatars look?

Very realistic for talking-head presentations. Viewers know it's AI when looking closely, but it's professional enough for training videos, product demos, and tutorials.

What's Synthesia best used for?

Internal training, product demos, onboarding videos, and multi-language content at scale. See our full video tools guide.

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